Using Effective eBook Marketing Strategies to Sell Your Book

Believe it or not, the very same article marketing strategies can be applied by an author, to help market your new ebook title.  If you are a published author, you probably still write and publish articles or blog posts somewhere.  Why not use the same article marketing activities to discuss and promote your new ebook title?  In case you missed a recent post on this subject, check out the title: Using Article Marketing Strategies that Work.

After you consider the points brought out in that article, you can also try the following tips when marketing your ebooks.

YouTube Videos:  Video marketing is becoming one of the fastest growing niches online.  Video marketing is something that both article writers, and self-published authors can take advantage of.  The right marketing video can result in a number of benefits, including more ebook sales and author visibility.  

Coupons and Discounts:  Thousands of authors know how effective it can be to offer your newly published book title along with a free publication or some type of discount.  If your ebooks are created at Smashwords, they even have a really easy coupon generator to help you create book coupons..

There are a number of ways that you can choose to actually display and offer your coupons.  As with everything else online, social media marketing is a good resource, especially since you can now automate your social media posts.  But, however you choose to provide your special offer, make sure to try and obtain the reader’s email. 

 

This amounts to starting to building a simple but necessary opt-in list.  Though they may not be the words that you want to hear, they are definitely words that you NEED to hear.  As bothersome as it may seem, Yes, you really do need to start getting emails of potential, current, and future readers.  It is an essential part of marketing your ebooks.

Get Creative

Hopefully, this information has given you some food for thought about article and ebook marketing.  As you can see, you need to get creative when it comes to promotional activities.  If you’re a new writer or author, chances are you still learning and picking up both good and bad habits along the way.  Don’t let your lack of regular and effective marketing be the one writing challenge that you never seem to overcome.  Start applying different marketing strategies and learn what works best for promoting all your  ebook titles.

Self-help books and articles are popular online because people long for ways to change and improve their lives.  While the help and advice may vary, there is one word of wisdom that remains the same.  No matter what type of changes that you hope to achieve, your results are affected by the information being input.  

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