Self-branding is something that can come very natural to
some people. If you’re a smart writer,
you can find creative ways to promote your brand, without annoying your readers
or listening audience. As was previously
mentioned in an earlier post, having your own website is considered to be
essential to self-branding (at least in most people’s eyes). Of course, there are plenty of profitable
things you can do online, without having your own website. But on the other
hand, there is a whole lot of stuff that you can do on your own website that
you can’t do in other places.
Websites
Obviously, one of the biggest advantages to having your own
website and paying to host your domain is the fact that the website belongs to
you. In a sense, you can compare it to owning your home, versus renting.
When you rely on free hosting and someone else’s domain name, you have
to put up with the “owners” just like you would have to put up with a bossy
landlord that you rent to. If you buy
your own domain name, and don’t rely on free hosting, you don’t have to worry
about what the owner’s think or want you to do (or not do).
If you’re anything like most people, not having a boss over
you is a big plus! But even aside from
being the boss of your own domain, there are many other benefits that you won’t
realize until you actually start being interactive with your site. Until then, just know that you are doing what
you need to do to establish a solid foundation for your brand. No matter what else you do, and where else
you go online, when you have your own website, you will always have a home as
your base of operation. You can still
multitask, and be as diverse as you want to be, just get used to utilizing your
website effectively, so that you are always announcing and promoting your
brand.
There is something else you should keep in mind about owning
a website. Just like real estate, the
website’s value tends to increase with age.
If you keep things simple, and just add good content on a regular basis,
visitors will come over time, and your site will begin to mature. You could actually build up some Google and
Alexa clout without realizing it, easily making your page rank go up to a 2, 3,
or 4. This is really a good thing.
YouTube Videos
Well once again, I can’t seem to say enough about taking
full advantage of using YouTube videos to help announce and promote your
brand. Once you actually break out of
your fear of public speaking (either in front or behind the camera), you’ll
discover how much fun making YouTube videos can actually be. Writer, author, affiliate marketer, online
entrepreneur; no matter what you happen to be branding yourself as, you can
find creative ways to do it in a video.
You can make video presentations as a way to introduce a book, a
product, or even a good blog or website article.
Your video (nor your website for that matter), doesn’t need
to have bells and whistles in order to be worth watching. You do, however, need to make sure that
videos at least have one of the
following elements: Informative,
profitable, entertaining, thought provoking, funny, and/or unique. Any one or more of these elements will give
the viewer a reason to keep watching, and hopefully, come back and view other
videos. Once you have an audience who
enjoys hearing what you have to say, they will eventually follow you to your
website, blog, social media posts, and other online activities.
Social Media
Marketing
Social media marketing kind of speaks for itself, when
you think of digital marketing and promotion.
Never underestimate the value of a well-written post, published in the
right place. There are numerous social
networks to choose from, although Twitter, Facebook and Instagram seem to be
the most popular ones these days.
Twitter is actually one of my favorite forms of self-promotion, and I
highly recommend using it to anyone in business or who has a product or service
to offer. Keep in mind that you don’t have to have to be glued to your computer
and posting tweets every minute, especially when you use a service like my YourBusyBody “TWITTER BLAST” on the Fiverr™
website. I can set up an outstanding
Twitter marketing campaign to help promote whatever you offer.
But whether you enlist the help of someone else, or you
do-it-yourself; using Twitter as a form of social media marketing can prove to
be more advantageous than you ever realized.
So be sure to take time and make time to start taking advantage of these
3 important ways to help introduce and promote your brand online. The sooner you start, the sooner your brand
will start to grow and develop.
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