There are four important SEO tips that every new eBook
author should take advantage of, especially those who write and publish
fiction. The vital SEO tips you are
about to consider were written specifically
for authors of new fiction eBooks.
Fiction authors in particular, tend to make a common mistake when it
comes to their marketing and promotional efforts. Authors usually realize the importance of the
right title for their eBook, with regard to the book’s story and theme. However, authors don’t generally think about
the eBook title in terms of having to categorize and market the book after it’s
written. This oversight can result in an
eBook title being buried and difficult to locate after publication.
Of course, this can happen to any eBook or newly published title distributed online, but
non-fiction titles typically stand a better chance of survival. Even without any particular attempts at
search engine optimization, non-fiction titles have a tendency to speak for
themselves.
Non-fiction Writers
Non-fiction writers who publish eBooks are the kind of
authors who enjoy researching a good topic and shaping it into a theme. With the abundance of good authors who spend
their time collecting facts and making them come alive, there is no shortage of
non-fiction eBooks. For non-fiction article writing, before the story even
starts to take form, a key topic and/or category is defined. The same is pretty much true for non-fiction
eBooks.
Since non-fiction authors are usually former online article
writers, they are already used to incorporating keywords and certain SEO
concepts. Most online writers, who later
become authors, are not strangers to search engine optimization. This is primarily the case with those who get
paid to write as ghost writers, product reviewers, web content writers and blog
posters. Non-fiction writers who create
ad copy and promotional advertising are especially familiar with basic concepts
of SEO.
It is interesting to note, that some of those same
non-fiction writers tend to forget all about important SEO strategies when it
comes time to market and promote their published eBooks. This is a big mistake for non-fiction authors, but it is an even
bigger one for fiction eBook
authors.
Fiction Writers
Nowadays, fiction authors are swarming the internet, giving
avid readers thousands of choices in epub titles. Fiction writers with newly published titles
make their eBooks readable from a number of different devices. Fiction fans can feel comfortable enjoying a
hot steamy novel on everything from Amazon’s Kindle to Barnes and Noble’s Nook,
not to mention the Apple iPad and iPhone.
Popular fiction authors know the importance of making their eBooks
available in multiple formats, in addition to offering print versions of their
books.
With the help of Smashwords and the other top eBook
distributors, new indie authors are taking self-publishing to a whole new
level. But the fact that your eBook is
out there and available is only one phase of your eBook success. Smashwords.com
founder Marc Coker had much to say about new indie authors with newly published
eBooks. In the Forbes article: “Marc
Coker: Make Yourself Findable”, Coker
says: “Making yourself findable is more
important than putting yourself out there and proactively marketing, but these
findable things require proactive effort.”
Fiction authors don’t have to worry about the availability
of their books, when they submit to the top eBook distribution sites. But just because those distributors accept
your eBook for distribution, doesn’t mean that your title is “findable”. Your eBook title will be affected by how much
or how little you give thought to using SEO concepts.
SEO is something you can begin to put into affect, long
before your eBook gets to the point of distribution.
There are four areas that eBook authors can devote attention
to optimizing. Doing so will help your
newly published eBook to be more searchable and easier to find at Smashwords,
Amazon, Nook Press, and online in general.
To learn more about these specific areas, stay tuned for the upcoming
blog post: How New eBook authors Can Make
Their Titles More Searchable.
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