New eBook authors don’t always appreciate the need to create
PDF documents to sell from their own websites.
Your newly published eBook is being distributed at Smashwords, Amazon,
and Barnes and Noble, therefore, eBook sales are off and running, right? Wrong!
If you think that all you have to do is sit back and watch the cash from
your book sales roll in, you’re sadly mistaken!
New indie authors should not automatically expect their eBook to start
selling like hot cakes. In fact, in the
beginning, you should be happy and count your blessings for every single sale
that you get, if you get any.
In the beginning stages of your eBooks’ release, it is not
unusual to have little to no sales from week to week. If you become fixated on all the sales that
you are not getting, you won’t have
time to do the activities that can help you to
get sales. Aside from writing more
books, those activities include promoting your eBook via blog posts, social
networks, bookmark links and related websites.
Before your eBook even gets to this point, there are also things you can
do to help optimize the book’s chances of success. Some of those tips can be found in a previous
blog post titled: How New eBook authors Can Make Their Titles More
Searchable
Your EBooks’ Accessibility
There are lots and lots of ways for potential readers to
access all the great eBook titles that are available, including instant
downloads in PDF format. Companies
like: PDF Online and WordtoPdf.com are
online resources that will allow authors to convert their word documents (or
original eBook manuscripts) into PDF format.
These two websites are among the many that offer this kind of document
conversion for free. This enables the
author to make their eBook available directly to potential customers, without
the use of a middle-man (like Smashwords, Amazon, Nook Press, etc.).
These particular sites, and others just like them, do not
distribute the new PDF version of the eBook for you. That means that the author is responsible for
the actual delivery of the eBook. This
is one of the drawbacks of selling your eBook from your blog or website,
without using one of the popular eBook distributors. But just like most problems or challenges
that exist on the internet, there is a “work around”. If you are an author with a newly published
eBook, you can choose to use a service like Pulleyapp.com and they will not
only convert, but also deliver your PDF eBook.
Readers Give Author Support
Using a document conversion and delivery service will make
the author’s eBook available immediately after the reader makes a purchase.
Secure credit card payments via PayPal is usually the standard payment option
that customers are given. Many readers
are more than happy to give their favorite author support by making an eBook
purchase directly from the author’s website or blog. The cost for this type of eBook delivery
service varies, but can be as low as $6.00 a month, for countless deliveries of
a limited number of products.
Maximize Your EBook Distribution
While your objective is to maximize your eBooks’ distribution and sales, doing this from your
website or blog is also a way of having a backup plan. What would you do if any disputes ever arose,
or something went wrong with your eBook distributor accounts? When your eBook sales finally start to
accumulate, you will be receiving your earnings via Smashwords, Amazon, Barnes
and Noble and other distributors. Those
payments will not be made available to you if there is some type of issue or
discrepancy with your account, whether justifiable or not. On the other hand, payments made directly to
you, as a result of a website or blog sale will instantly go to your PayPal or
bank account. There is no waiting period
to get paid, unlike the eBook payments resulting from major distributors.
Selling your newly published eBook from your website as a
PDF is just one way to help maximize sales and distribution. It is important to keep in mind, that while
this is a smart marketing move and can increase book sales, it should not
replace other eBook distribution methods.
Do not take all those popular eBook distribution websites for
granted. In order to fully monopolize on
your potential eBook sales, you have to rely on promotional and sales efforts, in addition to the top distributors like
Amazon, Nook Press and Smashwords.
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